Don't let your work be commoditized. In his brilliant book Linchpin, Seth Godin defines art or creative work as any "personal gift that changes the recipient." Corporations do not like art. It is difficult to reproduce and control. They seek turn your art into a commodity, so they leverage it and make a profit. Then they can control their asset (your work) and pay you as little as possible. And with this, the magic and power of the art is lost.
First, they have to systematize and objectify your work so other people can do it. They then put the contract on the labor market offering very little for it. This is
About the Author
I, Michael Hoffman, am a licensed psychotherapist, teacher, and author with 25 years experience in counseling and teaching experiential workshops. I have maintained this blog since 2009, and my second book Natural Way of Being will published in 2019.
I offer in-person and video-conferencing counseling, intensive workshops, and online courses to allow participants to directly experience their natural way of being and the life they would have for themselves.